Alfie Deyes is an English YouTuber, author and vlogger behind self-titled YouTube channel, formerly known as PointlessBlog. As one of the first vloggers on YouTube, he has a dedicated fan base and a wealth of experience in how to communicate with the digital audience.

Alfie started his YouTube channel in 2009 with short vlogs on his daily life. These early vlogs won him a tight-knit community who kept coming back to hear about Alfie’s day. His hilarious thoughts and ideas soon saw him earn thousands of views and he started adding challenges and reaction videos to his repertoire. Several years later and he has amassed over 5.3 million subscribers and 491 million total views.

Alfie is a popular figure within the YouTube community and he has worked with some of YouTube’s biggest names including Tyler Oakley, Joe Sugg, Pewdiepie and Zoe Sugg. His relationship with Zoe, has also given the couple a celebrity status and they regularly keep their fans up to date with Q&As, vlogs and relationship challenges.

Alfie’s Instagram page is full of interesting snaps to keep his fans entertained. A combination of artistic photos, couple selfies, travel shots and sponsored posts make up this rich tapestry and keep his 3.7 million followers coming back for more. Leading brands have seen huge success with Alfie at the helm as his down-to-earth nature and his authentic relationship with his audience has given him unique insight into what it takes for brands to appeal to the modern digital audience.